Katy Perry collaborates with Pokemon to celebrate the game's 25th anniversary

Katy Perry Is Collaborating with Pokémon

2021 marks the 25th birthday of the original Pokemon games released in 1996 and The Pokemon Company is looking to celebrate that anniversary in a big way, starting with Katy Perry, according to a press release from the company. Now having a child myself, I understand that it's so important to play.

PEOPLE reports that the "details are still under wraps", but the P25 Music project "will feature surprise global activations throughout the year".

Katy Perry is teaming up with Pokemon for a new music program. This is a continued extension of who I am, ' said the Smile singer who has Daisy with fiance Orlando Bloom.

Katy admits that she is able to identify with Pokemon's protagonist Pikachu.

The Vice President of Marketing at The Pokemon Company International, Colin Palmer, said the company chose Katy Perry to serve as the headliner for P25 Music because it sees a kindred spirit to Pokemon in her, as the singer is "bright, fun, and uplifting" much like the world of Pokemon. "Meaning I can't believe I used to trade my POGS for Pokemon cards at lunch in jr high & now I get to be part of the #Pokemon25 celebration... let's just say I'm feelin" pretty electric "bout it". Katy Perry will serve as the "premiere collaborator in the massive, yearlong music campaign".

Her announcement came alongside a lovingly-handcrafted video that celebrates some of the most iconic moments and memorabilia in Pokemon history, with a look back at trading cards, Gameboy cartridges, plush toys, action figures, and more. Moreover, the Pokemon Company planning to introduce several new Pokemon products, including a 25th anniversary Pokemon TCG line.

What do you think about 25th anniversary of Pokemon?



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