GM Unveiled New Logo

New logo for GM in a bid to electrify image

The company has promised to introduce 30 new electric vehicle models in various markets around the world by the end of 2025, though, and many of those will be more affordable, Wahl said.

GM is hoping the "Everybody In" campaign prepares buyers for a new era of vehicle propulsion.

The new logo will go wherever GM now has a logo, including websites and buildings, Wahl said.

The brand-identity project was led in-house, according to Wahl, and became a passion project within the company, although she credited McCann for help with the campaign.

Ultium will be the foundation for GM's next-generation EV lineup, powering everything from mass-market to high-performance vehicles, including the GMC HUMMER EV and Cadillac LYRIQ.

The campaign will run ahead of current electric vehicle sales trends in the U.S. past year automakers sold just over 260,000 fully electric vehicles. In fact, GM says the underlined, lower-case m is a visual representation of the Ultium platform while also paying homage to the familiar underlined lettering that folks have seen for decades.


According to the automaker, the logo builds on the old GM blue square, but is a more modern look, and acme from a team of GM designers.

- Highlighting the range, performance and flexibility of the Ultium platform.

GM said the industry has reached a history-changing inflection point for mass adoption of electric vehicles. As the automotive world changes gear to vehicle electification, General Motors has unveiled a new logo that reflects its complte shift towards electric vehicles (EVs) and is in line with its comprehensive efforts to accelerate mass adoption of EVs.

"We're launching this campaign now because unlike ever before, we have the solutions and capability to put everyone in an EV", said General Motors global CMO Deborah Wahl. The negative space of the "m" is a nod to the shape of an electrical plug.

To complement the "Everybody In" campaign and new GM brand identity, the company will launch a new GM.com site on January 11, 2021 to share the latest information and stories about GM's work across electrification, safety, citizenship and the road to autonomous driving.

For the first time in almost six decades, General Motors has unveiled an all-new logo.

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