The campaign will run ahead of current electric vehicle sales trends in the U.S. past year automakers sold just over 260,000 fully electric vehicles. In fact, GM says the underlined, lower-case m is a visual representation of the Ultium platform while also paying homage to the familiar underlined lettering that folks have seen for decades.
According to the automaker, the logo builds on the old GM blue square, but is a more modern look, and acme from a team of GM designers.
- Highlighting the range, performance and flexibility of the Ultium platform.
GM said the industry has reached a history-changing inflection point for mass adoption of electric vehicles. As the automotive world changes gear to vehicle electification, General Motors has unveiled a new logo that reflects its complte shift towards electric vehicles (EVs) and is in line with its comprehensive efforts to accelerate mass adoption of EVs.
"We're launching this campaign now because unlike ever before, we have the solutions and capability to put everyone in an EV", said General Motors global CMO Deborah Wahl. The negative space of the "m" is a nod to the shape of an electrical plug.
To complement the "Everybody In" campaign and new GM brand identity, the company will launch a new GM.com site on January 11, 2021 to share the latest information and stories about GM's work across electrification, safety, citizenship and the road to autonomous driving.
For the first time in almost six decades, General Motors has unveiled an all-new logo.
'Jeopardy!' releases 1st teaser with Ken Jennings as host
The short answer is he's serving at the pleasure of Jeopardy and will host for as long as the show wants him or needs him to. Trebek, who had hosted Jeopardy! for 36 years, kept working for almost two years after his diagnosis with pancreatic cancer.