Amazon launches its first mobile-only Prime Video plan for Airtel users

Amazon Prime Video follows Netflix to launch an India first mobile-only plan starting at ₹89

Amazon on Wednesday announced the launch of Prime Video Mobile Edition, which is a mobile-only plan that comes at an extremely affordable price point.

"We believe that the Mobile Edition plan will further accelerate Prime Video's adoption in India and allow an even larger number of customers to access our popular entertainment content", he added. There is also the Rs. 299 plan that offers Amazon Prime Video, unlimited voice calls, and 1.5GB of data (per day) for 28 days. For this, the company has introduced Amazon Prime Video mobile-only plans starts at Rs. 89 per month in collaboration with Airtel in India.

As an introductory offer, all Airtel users using prepaid packs can get a free 30-day trial of the Prime Video Mobile Edition.

Once the free trial period ends, users can choose from four different prepaid plans offering Prime Video content. This initiative for Amazon is designed not just to give customers more choice (of plans) but also easy access to subscribe to Prime Video along with mobile data plans. The new Amazon Prime Video plan is aimed at attracting new users who are looking for more affordable ways to stream content on the platform. At a recharge of ₹131, they can get Amazon Prime membership for 30 days with full Prime Video access, free fast shipping and unlimited ad-free music.

These recharges will be available on Airtel Thanks app.

Amazon Prime Video follows Netflix to launch an India first mobile-only plan starting at ₹89
Amazon Prime Video launches a mobile-only plan with Airtel

The low-priced bundle is being launched in partnership with Indian telco Airtel and will offer a mobile-only, single-user, SD package for INR89 (€1) per month. It is a plan specially curated for a mobile-first country such as India - more details on the story ahead. Mobile-only access to all Amazon Originals, movies and shows.

"India is one of our fastest growing territories in the world with very high engagement rates". Buoyed by this response, we want to double-down on our efforts and reach out to an even larger audience.

He, however, declined to comment on the number of subscribers of Amazon Prime Video in India. This includes multi-user access, cross-platform streaming in HD/UHD, Prime Music and Prime delivery on Amazon.in.

Bharti Airtel COO Shashwat Sharma, said: "We are happy to partner with Amazon to democratise quality digital entertainment in India". The plan also includes 6GB of data.


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