Z Is Launching His Own Line of Cannabis

JAY-Z Officially Launches His Monogram Cannabis Brand

JAY-Z is providing fans with the flawless playlist to smoke to as he launches his new marijuana line.

As previously mentioned, the past year Jay-Z combined Caliva as Chief Brand Strategist having a last-minute venture to assist with innovative choices, outreach campaigns and plan.

With "Refining Standards, Redefining Growth" as its motto, the brand further explains its goal on the website, "Monogram marks a new chapter in cannabis defined by dignity, care and consistency".

It's unclear, though, when Monogram products will be available in dispensaries, and whether or not they will just be available in California or other states where marijuana is legal. Jay-Z has reportedly ventured into the field of marijuana and with no pun intended, the billionaire rapper has come out high off the excitement of his newly announced weed brand Monogram.

At the moment, Jay-Z has yet to issue an official statement regarding MONOGRAM, but given the prestige often associated with his name and brand, expect the company to be a high-end lifestyle company designed with excellence in mind.

In a statement past year, following his appointment as Caliva's Chief Brand Strategist, Jay said, "Everything I do I want to do right and at the highest level. We want to create something unbelievable, have fun in the process, do good and bring people along the way", he proclaimed. However, per the press release, the brand will also launch "through a best in class e-commerce platform dedicated exclusively to its singular product line".

Jay-Z is the latest hip-hop artist to enter the cannabis business, following Snoop Dogg, Moneybagg Yo, 2 Chainz and Wiz Khalifa, all of whom all have their own weed strains.



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