Facebook Tests Nextdoor Rival 'Neighborhoods' in Canada

It's a beautiful day in the neighborhood... RoschetzkyIstock

Facebook seeks in its next step to help you get to know your neighbors, as the company confirmed this week that it is testing a new feature that encourages users to post and share news in mini-social networks focusing on small geographic areas. The feature is said to help make it easier for people to do this.

The Neighborhoods feature will appear on the left side of the platform's homepage by other features including Facebook Groups, Pages, Friends, Marketplace, Events and so on, according to tech news website TechCrunch, which first reported on the new feature, calling it a "Nextdoor clone".

Through this feature of Facebook, users will be able to fill their address and create a unique Neighborhoods profile.

Recently, Matt Navarra, a social media industry expert, revealed some screenshots of the Neighborhoods feature on Twitter.

Facebook notes that when you post in a Neighborhood group, people see your specific Neighborhood profile and your posts there, but it doesn't automatically mean they see your normal Facebook profile. To use the service, users will need to select their exact location and create a separate profile with limited information.

Several other images from this Facebook feature display messages that state that the group is still under the community standards that govern every Facebook group.

"More than ever, people are using Facebook to participate in their local communities, "the spokesperson told Bloomberg".

Facebook's Neighborhoods allows a user to interact with other users located in the same vicinity.

Facebook said that Neighborhoods now is live only in Calgary, Canada, where it is being tested before getting rolled out more broadly.

Its stated mission is to connect neighbours to each other - and to everything nearby - local businesses, services, news updates, recommendations and stuff for sale from the people down the block. "We are rolling out a limited test of Neighborhoods, a dedicated space within Facebook for people to connect with their neighbours", she said.

As of now, Nextdoor operates in 11 countries, including the US. This is around double its $US2.2 billion valuation from its last funding round in September 2019.

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