YouTube officially launches its own TikTok competitor

YouTube Shorts is here

While the company has first rolled out Shorts in India, it has also confirmed that it is soon going to bring it to other countries too.

This could create some competition for TikTok (and Oracle who just "partnered" with the platform), as well as Instagram's Reels.

The platform will allow users to post 15-second videos and given that YouTube is the leading video platform on the Internet, creators should flock to it.

YouTube has announced it will test a beta version of its new TiktTok rival in India.

Moreover, if you there's any doubt that this is exactly another TikTok copy, the new "watch experience" will let you swipe vertically to discover other similar short videos, bridging the last gap that was left between YouTube and TikTok.

YouTube Shorts has debuted with a handful of new tools. YouTube promises to add more features over the coming months.


The move comes as Oracle confirms it has made a deal with Bytedance, TikTok's China-based parent company, that is created to keep the popular app in service in the US.

Called YouTube Shorts, the new service will be built into the YouTube app for smartphones. Hit the "+" icon (or the video camera icon on iOS) and select "Video". There's also a multi-segment camera that strings multiple video clips together.

For users on Android and located in India, the company is rolling out an updated mobile app.

YouTube's entry into the short-form video service space coincides with TikTok's ban in one of its biggest market, India, following the country's escalating tensions with China.

In its blog post, YouTube stated that the users who don't have access to the Shorts feature yet can still post their existing vertical videos that are less than 60 seconds using the hashtag #Shorts in the title or description.

Shorts will appear on the homepage in a section dedicated to the feature.

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