Lego to invest US$400M to reduce Carbon dioxide emissions, plastic

Lego spends $400m going green after pressure from children

"The passion and ideas from children inspired us to begin to make the change", Lego chief executive Niels Christiansen said in a statement.

The investment will help fund new packaging equipment and materials at the company's five plants over the coming years, though Lego would not be drawn on whether going green would mean sets becoming more expensive. As part of this pledge it will expand the use of bio-bricks, such as those using sugar cane as a component. "Some of them we had to take apart with pliers and wrenches", Brooks said, referring to bricks made with bio-polyethylene.

Pressure has been growing on retailers to reduce their use of plastic bags and packaging. Programs to encourage the reuse of Lego have seen bricks donated to over 23,000 children in the US.

Danish toymaker Lego would invest $400 million over the next three years to enable the use of sustainable materials instead of oil-based plastic for its products as well as phase out single-use plastic in packaging by 2025. We believe children should have access to opportunities to develop the skills necessary to create a sustainable future.

The paper bags, which are recyclable, are easier for kids to open, the company said.

It is reportedly investing up to $400m (£310m) in the effort, with a team of 150 engineers and scientists now testing plant-based and recycled materials for potential use in making Lego bricks.

The Group has also underlined that its manufacturing operations will be carbon neutral by 2022.

What do you think about Lego ditching plastic packaging?

It has led many people to change their habits, shifting towards a more environmentally-minded lifestyle, with 88 per cent of people who watched the show admitting to changing their behaviour after watching. Sustainably produced LEGO bricks need to be equally safe, durable, and technically sound as the plastic variety, with the identical color fastness and compatibility with older bricks, said Tim Brooks, vice president of environmental responsibility at LEGO, CNN wrote. "He is a values-driven leader with a strong track record developing world-class teams focussed on delivering long-term sustainable growth".



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