John Boyega quits perfume ambassador role over Chinese ad

John Boyega quits role with Jo Malone after being cut from China advert | Ents & Arts News

But in China the advert was recast without any black actors.

The actor was also very outspoken on social media after George Floyd was killed in the United States, and was seen protesting in London.

Jo Malone had earlier apologised after removing Boyega, best known for playing Finn in the Star Wars films, from the advert, which has since been removed.

Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep.

The Star Wars actor, 28, created the original short film for the brand previous year.

Jo Malone London issued an apology after news of the reshot advert broke.

True to form, Boyega finished his statement by stating he doesn't have "time for nonsense".


In a statement announcing he was stepping down from his ambassadorial role, Boyega said: 'Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign, ' he tweeted on Monday.

'John is a tremendous artist with great personal vision and direction. "The film celebrated my personal story - showcasing my hometown, including my friend and featuring my family".

Company bosses claimed they "immediately took action" and removed the local version of the campaign that cut out the "Star Wars" actor, who is their male global ambassador, and added, "We recognise that this was painful and that offence was caused".

The 28-year-old concluded: "It's back to back but I assure you this will be dealt with swiftly".

Some were quick to allege that racism was in play and brought up the Chinese promotional poster for the 2015 film Star Wars: The Force Awakens, where Boyega's character was featured far less prominently than in the United States version. It feels deeply personal to Boyega's experience and features the London-born actor walking around the district where he grew up and riding a horse in a park.

Some, however, pointed out that Jo Malone, whose main office is based in London, was likely responsible for shooting a different version of Boyega's ad. "This isn't about the Chinese government, it's about the company he was working for", on person wrote.

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