CBS All Access Will Get Rebranded as Paramount+ in 2021

CBS All Access rebranding to 'Paramount+' in early 2021

Revealed on Tuesday, the rebrand will replace the name of the existing CBS All Access service to "Paramount+" in the first half of 2021.

Paramount+ will debut with new original content, including the scripted limited event series, "The Offer", based on Al Ruddy's experiences making "The Godfather".

The rebranding effort is part of the video streaming service's expansion in content, including ViacomCBS' wider portfolio of news, sports, and entertainment brands, one that was rumored in February. In addition, Paramount+ will expand internationally in 2021, initially to markets like Australia, Latin America and the Nordics.

"The Game" ran for 9 seasons on The CW and BET between 2006 and 2015 and starred Tia Mowry, Pooch Hall, Wendy Raquel Robinson, Brandy Norwood, Coby Bell, Hosea Chanchez and Brittany Daniel. The service also comes with live news, sports and TV programming from CBS. Now that CBS has merged with Viacom (after splitting in 2005), the combined media conglomerate is preparing to re-launch CBS All Access with more content and a new name.

These shows will join previously announced plans for new kids original series "Kamp Koral", from Nickelodeon's "Spongebob Squarepants", and the service's plan to be the SVOD home for "The Spongebob Movie: Sponge on the Run".

The company says the broader lineup from this summer has already impacted the service's viewership and demographics.

More original titles will be announced in the months to come.

ViacomCBS' premium streaming platform, CBS All Access, will be rebranded with a new name - Paramount+, to be launched in early 2021.

"Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling", said Bob Bakish, President and CEO, ViacomCBS.

In the parlance of our time, Paramount+ follows the naming convention that has been adopted by Disney, Apple and a number of others. According to the company's own internal survey, the Paramount name commands name recognition not just in the U.S., but across the globe. CBS All Access and the Showtime streaming service have about 13.5 million subscribers and are on track to hit 16 million by the end of the year. CBS All Access had also broke its own records for paid subscribers, streams and minutes watched in the quarter.



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