Apple to celebrate Diwali with 1st India online store on Sep 23

Apple's online store in India

All orders placed on the Apple India online store will be shipped with contactless delivery as the standard option-and delivers will be available across India. At the time of writing this, the smartphone maker relies heavily on authorized distributors and retailers across the country for its offline sales. With the September 23 launch, it has hit the deadline although according to the Bloomberg report, Apple had planned to launch online much sooner, but found its plans disrupted by the coronavirus outbreak. So, if you are an Indian and eager to know more about the launch, keep reading. This will facilitate the offering of Apple's full range products and support directly to Indian customers.

Apple, which competes in the premium smartphone segment in India with players like Samsung and OnePlus, has been aggressively ramping up its presence in the Indian market. To change that, Apple is now launching its online store in the country. The brand claims that it will bring the same premium experience to the masses via the online channel of course.

Those who buy Apple products will be eligible for a 30-minute, one-on-one online session with a trained executive to explore more about the device, set it up and or solve any other query. These specialists will be available in both English and Hindi languages. Apart from business prospects, the Apple online store will also help in supporting the local organizations in promoting remote learning. As of now, the trade-in program will be restricted to the iPhone but we can expect it to expand to other product categories. These are being done in order to make the products more affordable to the masses.

Additionally, students can take advantage of special pricing on Mac and iPad products, as well as receive discounts on accessories and AppleCare+, Apple said. The official press release does not mention the range of iPhones on the same.

The company has also rolled out a contactless delivery option to minimise exposure to the Covid-19 pandemic. For instance, if the order doesn't require any signatures, it will be left outside the customer's door.

India's busiest shopping season usually kicks off in October, with stores offering steep discounts and freebies to customers looking to splurge on big-ticket items as they celebrate popular Hindu festivals including Dussehra and Diwali.

Just in time for the festive season, signature gift wrap and personalised engraving will be available for select products. The engraving of emoji or text in English, Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, and Telugu will be available for AirPods, and English engraving will be available for iPad and Apple Pencil. Lastly, it will also offer free online Today at Apple sessions focused on photography and music.



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