The company announced today its service would now cost $64.99 per month, starting today, June 30, for new members.
This is the most substantial price increase that YouTube TV has seen in the three years since it launched.
YouTube says that the increased price for YouTube TV is due to the rising cost of content. YouTube also argues that the higher price point reflects the "complete value" of YouTube TV. Similar to the ViacomCBS deal, these price jumps resulted from YouTube TV adding popular channels like PBS and the Discovery Network's HGTV and Food Network.
"We don't take these decisions lightly, and realize how hard this is for our members", Christian Oestlien, YouTube TV's Vice President of Product Management, wrote in the blog post. Just a month ago, YouTube TV signed a new deal with ViacomCBS to bring 14 cable networks to the service, including BET, Comedy Central, MTV and Nickelodeon.
YouTube is increasing the price of its live streaming YouTube TV service yet again, raising the price from $50 per month to $65 per month for new subscribers as of today.
The post also mentions that six additional channels (BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick) will be coming to the service later. This is, per TV Answer Man, a 30 percent increase from $49.99, an unusually large one-time price hike by the standards of the streaming world.
The price hike comes a few months after the third anniversary of YouTube TV, which first came onto the scene in 2017 as one of several virtual live television offerings on the market, which were once seen to be the saving grace for the television industry as consumers shifted over to over-the-top entertainment options. Sling TV, on the other hand, offers two packages - Sling Blue and Sling Orange - for $30 each or $45 for both packages combined.
YouTube TV now provides more than 85 channels, including local TV stations in almost all US markets.
As we continue to evaluate how to provide the best possible service and content for you, our membership price will be $64.99. We want to make YouTube TV flexible for you, so members can pause or cancel anytime here.
As for new features, YouTube TV is rolling out one that'll let you skip to different segments in some news programs. That's now available on connect-TV devices and will come to mobile devices in the next few weeks. It also touted its unlimited DVR, dark mode option, "Mark Watched" feature, and redesigned Live Guide with access to TV programming for the week ahead.
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