"There's no question, the holiday season is going to be very different this year", Targetsaid in a blog post Monday.
Though the main event is typically Black Friday, Thanksgiving has become a sort of lead-in to the day, with people staying up late after their holiday meals to score the best deals early on.
The coronavirus is already causing big retailers to modify their holiday shopping season.
Target CEO Brian Cornell also made a comment on the closure, stating that "this year more than ever, a joyful holiday will be inseparable from a safe one, and we're continuing to adjust our plans to deliver ease, value and the joy of the season".
Target also said it will begin holiday sales in October, while revealing pick-up and delivery via Shipt climbed 278% in the first quarter of this year compared to 2019. "So, kick back, relax and enjoy a long nap after you finish that last piece of Thanksgiving turkey".
All Target stores nationwide will be closed on Thanksgiving, the Minneapolis-based company said Monday.
Walmart, the nation's largest retailer, announced the move on Tuesday, and at the time, analysts expected more would follow. At a time when gathering in large crowds-such as the ones that are the norm on big shopping days like Thanksgiving and Black Friday-is a high-risk activity, Target has chose to close down on the holiday but is making deals available earlier. That won't be the case in 2020, at least not on Thanksgiving Day.
To make it's drive-up pickup easier, Target is adding 20,000 more products available for the service by the fall.
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