After years of piecemeal measures to address hate, abuse and misinformation on its service, Facebook's critics hope that pinching the company where it hurts will push it toward more meaningful change. "We will suspend advertising on Facebook and Instagram globally in July to pressure them to adopt stricter policies to help curb systemic racism, starting with removing risky hate speech and misinformation".
Facebook hosts more than 8 million advertisers, according to JPMorgan.
Zuckerberg eventually agreed to meet with leaders of the NAACP, Colour of Change, and the Anti-Defamation League, ADL spokesperson Todd Gutnick told Business Insider.
The coalition has pressed Facebook to take a harder line on hate speech, arguing that white supremacists, Holocaust deniers, violent conspiracy theorists and anti-government militias have been allowed to post, form groups and recruit members on Facebook platforms. One post suggested that looters might be shot amid unrest following George Floyd's death at the hands of police in Minneapolis.
According to a report from the Information, Facebook CEO Mark Zuckerberg recently told employees that he's not anxious about the recent boycott of the social media platform by major advertisers and has no intention of changing the site's policies.
"We're not going to change our policies or approach on anything because of a threat to a small percent of our revenue".
He said: "My guess is that all these advertisers will be back on the platform soon enough".
His conviction that boycotting companies will probably blink before he does reflects the sharp power imbalance between Facebook, which has a dominant share of the social media advertising market, and its customers, who often have few other options. As of Wednesday, 530 companies have signed on - and that's not counting businesses like Target and Starbucks, which have paused advertising but did not formally join the "Stop Hate for Profit" campaign, which calls its action a "pause" rather than a boycott.
Clegg noted that Facebook has seen intense criticism in recent weeks for not intervening when U.S. President Donald Trump posted "inflammatory rhetoric" on the site.
Reporter John Sowell has worked for the Statesman since 2013. He grew up in Emmett and graduated from the University of Oregon.If you like seeing stories like this, please consider supporting our work with a digital subscription to the Idaho Statesman.
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