OnePlus enters affordable TV segment with two new series in India

OnePlus TV U Series Y Series LED Android TVs Launched in India Prices Start at Rs. 12,999

The pre-bookings of the OnePlus TV lineup has also begun on Amazon India website. Xiaomi has been the market leader for eight consecutive quarters and OnePlus wants to put an end to that streak. Thus, OnePlus has made a decision to take the fight to Xiaomi, Vu, and others in the budget market with the launch of its U- and Y-series smart TVs in India today.

OnePlus entered the smart TV space past year with the Q series. The bezels on the new TVs are nearly negligible as OnePlus has used one single piece of Aluminum to give four nearly 90-degree corners instead of the usual round ones.

The OnePlus TV U and OnePlus TV Y series run Android TV 9 Pie software with OnePlus add-ons like OnePlus Connect.

Additionally, it comes equipped with Dolby Vision and also offers the MEMC (motion estimation, motion compensation) feature which further reduces motion blur, stuttering, and ghosting to help the visuals remain smooth and crisp, Nakra said. The OnePlus TV Y series is available in two sizes - 32-inch with HD resolution (1,366x768 pixels) and 43-inch with full-HD resolution (1,920x1,080 pixels) - while the OnePlus TV U series is available in a single variant with a 55-inch Ultra-HD (3840x2160-pixel) screen. These TVs will run on Android TV 9.0 topped by Oxygen OS. OnePlus' new smart TVs are created to bring premium smart TV experience (one that OnePlus already offers with the OnePlus TV Q) that's "more accessible to our Indian community". For audio, the TV has 30W down-firing 2.0 channel speakers with Dolby Atmos and Dolby Audio. These features are coming to the OnePlus TV Q1 series with a new update soon. This will let users use their phones as a remote. You can now connect upto 5 smartphones and now includes iPhones. India is the first country to get these "affordable" TVs. Both of these smart TVs feature a bezel-less design and 93% DCI-P3 wide color gamut for enhanced colors and contrast settings.

OnePlus also claimed to have focussed on the audio front despite the TVs being thin.

The OnePlus Y series has two variants of 43 inches and 32 inches which are priced at Rs 22,999 and Rs 12,999, respectively. The OnePlus TV U series gets a Data Saver mode which will block background data. There is the U series which has the OnePlus TV 55UI and there is the Y series which has the OnePlus TV 43Y1 and the OnePlus TV 32Y1. They also include a content calendar to keep track of ongoing TV shows and "Shared Album" to quickly see your phone's photos on the TV.



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