Under Armour looking to end 15-year, $280M deal with UCLA

Under Armour seeks to end record-breaking sponsorship deal with UCLA

UCLA said in response, "UCLA Athletics learned this week that Under Armour is attempting to terminate its 15-year apparel and footwear contract with us and the Bruin community".

The company said it's ending the agreement because it paid for marketing benefits it has - quote - "not received for an extended time period".

Under Armour is attempting to leave its record-breaking 15-year, $280 million deal as the supplier of UCLA Athletics' apparel just as the two sides enter their fourth year together.

"UCLA has always been about challenging the status quo and breaking through barriers", Guerrero said then.

The athletic apparel maker announced a 15- year partnership with UCLA in 2016.

"We are exploring all of our options to resist Under Armour's actions and will share more information as we can".


Former Boston College athletic director Martin Jarmond is replacing the retiring Dan Guerrero in the role at UCLA next week.

Under Armour may get out of its UCLA contract but it has recommitted to another division one school. The apparel company also agreed to supply the school with an average of $7.4 million in clothing, shoes and equipment each school year while contributing $2 million over an eight-year span toward athletic facility upgrades.

Company officials could not immediately be reached to comment on whether it would seek to end similar deals with other universities. The Bruins boasts 118 NCAA team championships and at least 134 national championships.

Under Armour also has apparel deals with schools including Notre Dame, Wisconsin, Auburn, Texas Tech and Utah, according to its website.

The move comes after the Baltimore, Maryland-based Under Armor reported a sales decline of 23 per cent during the first quarter amid the global Covid-19 pandemic, which forced stores shut and led to a significant decline in discretionary consumer spending.

In terms of performance, both Under Armour and UCLA have struggled in recent years.

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