OnePlus Promises to Go Back Out to Its Roots with Cheap Smartphones

OnePlus Promises to Go Back Out to Its Roots with Cheap Smartphones

"Later this year, the company hopes to bring lower-priced devices to other markets, including North America and Europe".

As with most hardware companies, OnePlus is also looking to move away from a reliance on smartphones and build a wider ecosystem. However, Lau believes that OnePlus already gained much experience, manpower, and technology to develop new products.

Thus, OnePlus Z offers a chance for the company to redeem the mid-range price from its contemporaries. The new move by the Shenzhen-based company could make things more hard for Xiaomi which has had great success selling low-margin mobile devices.

Now that OnePlus has plans to launch more affordable smartphones, its strategy to create an ecosystem could be how it makes up for the margins akin to what Xiaomi is trying to do with its slew of Smart TVs and accessories. This is after an interview from OnePlus CEO Pete Lau to the Fast Company.


Obviously, we're not saying the same will definitely happen for the OnePlus 5 and 5T now, but it's probably a good idea to go into downloading and installing the updates with relatively low expectations in terms of system stability. It has been close to three years since the launch of the OnePlus 5 that was unveiled with Android 7.1 Nougat.

Lau did not say anything about whether OnePlus would stop making higher-end smartphones. However, OnePlus models are still standard, so not everyone is able to buy OnePlus products. One of the rumors suggests that it is a subsidiary Oppo and controlled by BBK Electronics, which OnePlus disputed.

In his recent Weibo post, Pete Lau, the co-founder and CEO of OnePlus, shared his plans to diversify its product lineup. It's now unclear if this means the two companies will work on a common software platform, or produce devices that are compatible with each other's ecosystems. It is feasible that OnePlus is releasing the secure Android 10 to beta model customers first and can then transfer to the secure model customers.

This development does not come as a surprise as both companies share the same goals, and it is not the first companies to do this and certainly will not be the last.

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