Rogan, also known for his work with Ultimate Fighting Championship (UFC) and Fear Factor, assured fans on social that the show will not change with the multi-year licensing agreement (and presumably handsome payout): "It will be the exact same show. nothing else will change". "It will be free". I am not going to be an employee of Spotify.
Spotify's deal with Rogan comes as the streaming heavyweight has been looking to beef up its podcasting efforts in recent years.
Spotify announced its licensing deal with Rogan on Tuesday, and the UFC commentator subsequently issued a statement on the deal himself. Rogan will maintain full creative control over the show which will remain free, Spotify said today. Sometime later this year - a specific date hasn't yet been provided - new JRE episodes, including the videos that are typically posted to YouTube, will begin dropping exclusively on Spotify. "By partnering with Spotify, Rogan and his team will enjoy the support of the world's leading audio platform". The channel now has 8.41 million subscribers with videos racking up more than a million views on average.
"The talk series has always been the most-searched-for podcast on Spotify and is the leading show on practically every other podcasting platform", the company said in a statement.
Spotify has been demonstrating a long-term commitment to the podcasting format by making several high-profile acquisitions and big-money moves. This is the second massive deal the company has made in the space earlier this year, as they also shelled out $155 million for Bill Simmons' The Ringer.
Rogan's video podcasts will then no longer be available on YouTube.