Facebook launches shopping feature as pandemic pushes businesses online

Facebook shops

When creating a Shop, businesses can choose the products they want to feature from their store, and they can customise the look of their shop with a cover image and accent colours.

He described it as the "biggest step" the California-based internet giant has taken yet "to enable commerce across our family of apps".

Zuckerberg said that Facebook Shops will eventually include augmented reality, allowing customers to try items on from home.

Facebook has launched Shops to help businesses set up online storefronts to tide over the losses caused due to the coronavirus pandemic.

"Our business model here is ads", Zuckerberg said.

Facebook is making a serious push to get into the e-commerce business. More on Covid-19Existing e-commerce majors like Amazon and Flipkart have been also on-boarding local kirana shops in order to widen their offerings here. "Ultimately, it will be up to companies to decide what they want to use and what level of integration they want", he said.

Businesses can interact with customers using Facebook Messenger, Instagram Chat or WhatsApp.

In the U.S., customers will be able to check out directly within Facebook - though this feature has yet to make it to Australia and New Zealand.

Shopify partners with Facebook to help more businesses sell online | Venture
Facebook launches shopping feature as pandemic pushes businesses online

According to Facebook, 160 million businesses use its apps every month - almost one business for every 55 people on the planet, all using Facebook, Instagram, Messenger or WhatsApp to reach customers. "We've accelerated our development of new products, giving businesses better means of connecting with consumers, and helping businesses who don't have an online presence to drive sales online", said Will Easton, Managing Director, Facebook Australia and New Zealand.

Instagram Shop will launch in the U.S. this summer.

Levy described this as a "build and render anywhere" solution, with Shah adding that "the shop itself will be very consistent, whether it's on Facebook or Instagram".

Zuckerberg said information about what people buy will be kept private unless shoppers want to tell friends about purchases.

"This is really more about people being able to connect with the small businesses that they care about". The brand has also revealed that sellers will be able to tag products from their Facebook Shop or catalogue before going live and the products will be shown at the bottom of the video.

In addition, Facebook will release a functionality that allows insert products from your store into Facebook and Instagram live videos. People can automatically browse their entire catalog, save products, and place an order.

"The vast majority of our advertisers are small businesses, they make up the biggest part of our revenue, so we're uniquely positioned to be a champion for small businesses and what helps them grow and what keeps them healthy".



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