YouTube Defaults to Lower-Quality Video Worldwide During COVID-19 Crisis

StayHome Amazon Prime Video Gets User Profiles so You Don’t Tread on Each Other’s Toes

Sony, Google, Facebook, Viacom18, MX Player, Hotstar, Zee, Tiktok, Netflix and Amazon Prime Video have made a decision to transmit only standard definition (SD) content to reduce load on cellular networks till April 14.

Now it is being reported that YouTube is extending this policy they have in Europe to the globe.

Streaming video services have seen a significant uptick in usage due to the COVID-19 pandemic, which has resulted in requests for social distancing and, in some areas, mandatory orders that have kept people at home.

Google has confirmed that it is indeed looking at changing the video streaming resolution on its platform all around the world, as internet networks are potentially under the risk of getting overloaded.

The mobile-only plan (Rs.199) that Netflix introduced in India previous year is its most popular tier in the country, a source said.

"We are asking people for responsible usage of avoid any trivial use of internet and that remote working, online education, digital healthcare, payments and other critical services, can run smoothly and uninterrupted", COAI director general Rajan Mathews said. Users will still be able to manually change the video quality setting to HD, but the company said the change is meant to reduce stress on the system during the ongoing covid-19 pandemic. "Given the global nature of this crisis, we will expand that change globally starting today", says a Google spokesperson in a statement shared with News18. The Prime Video has been working with the internet providers and local authorities for understanding where they need to help in the mitigation of the network congestion which include Europe where the efforts have begun for reducing the bitrates and still maintaining streaming experience. At the time, Netflix said in a statement that it expected the move would "reduce Netflix traffic on European networks by around 25 per cent while also ensuring a good quality service for our members". "We understand that there are various measures that the streaming platform companies can undertake in this present situation to continue to provide a suitable level of service to their customers at the most appropriate bitrate required, one such measure being temporarily moving to SD (Standard Definition) rather than HD (Hi Definition) streaming".



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