See the Los Angeles Chargers' new bolt logo

The Los Angeles Chargers today introduced an update to the team's iconic 'Bolt' mark as well as a new logotype in advance of the 2020 season.

The Los Angeles Rams, poised to play their first season this fall at under-construction SoFi Stadium, unveiled a new logo designed by Nike.

The 1960s in Los Angeles and its surrounding communities represent classic Americana coastal vibes. In the first instance, the Chargers have chose to leave behind the marine blue color that characterized virtually from your foundation and have now adopted a tone more clear, which went on to look like the base of your jersey local during the last campaign.

"I think my kids are more excited about it than anything", Demoff said of the mean tweets.

"With words becoming increasingly interchangeable with emojis and acronyms, the team made a decision to build a bolt emoji into its new logotype". Just one day after the highly anticipated Rams logo reveal, the Chargers released an updated logo of their own.

"Throughout the branding process, the team drew inspiration from the surf, skate and auto cultures of [the 1960s] when creating its new look", a release from the Chargers read.

Dickerson tweeted on Wednesday that after reviewing the comments from fans about the team's new logos, he's going to talk to the team about it. "The font and numbers, like an inflated Shelby, symbolize speed, power and constant forward movement while their placement within the brand is a nod to the modification of a classic". Also a new touch, the bold, italicized font along with its stylized, angled ticks mimics the edges and details of the updated mark.

According to the Chargers, the unveiling of the new uniforms is "less than a month away".



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