Here’s how Amazon’s cashier-less grocery store works

An Amazon employee demonstrates how to scan a code from a phone to be allowed to enter an Amazon Go Grocery store set to open soon in Seattle's Capitol Hill neighborhood

"Amazon Go Grocery offers everything you'd want from a neighborhood grocery store - from fresh produce and meat and seafood to bakery items and household essentials - plus easy-to-make dinner options", noted Amazon.

This is the tech company's latest foray into the grocery store industry.

Amazon employees began testing the Amazon Go concept with a 1,800 square feet space, resembling that of a convince store, at the bottom floor of the company's Seattle headquarters, before it opened to the public in January 2018.

As with Amazon's convenience stores, customers scan an "Amazon Go" smartphone app on a gated turnstile to enter and start shopping. Hundreds of ceiling cameras and shelf weight censors ascertain what customers add to their carts, and their on-file credit cards are billed once they leave the store - no cashiers or checkout lines necessary.

The new store looks to target residential shoppers in Seattle's Capitol Hill neighbourhood, as opposed to the office workers who have made up the bulk of custom at the existing city-centre Amazon Go stores.

The store will send you a receipt and charge your Amazon account.

Amazon gives out reusable bags so shoppers can fill them as they shop.

Maddison Nicholas, 23, shopped at the store Tuesday and said the prices seemed cheaper than Whole Foods (also owned by Amazon) or QFC (Quality Food Centers), a local grocery store chain.


Sheldon, who is retired, said he lives much closer to three other grocery stores, so this one won't be his go-to spot.

Amazon is also weighing other Go formats and potentially licensing the technology to other companies, Bloomberg reported a year ago.

But Amazon reportedly does not mean for its standalone supermarket to supplant Whole Foods - and there are now no plans to bring the "Just Walk Out" technology to the chain. Walmart has also found success with its online grocery service, that lets shoppers buy online and then pickup at stores.

In the minimally staffed store there will be no deli counter, butcher or fishmonger.

The new 10,000-square-foot store will be run in the same way as its sister locations - offering a cashierless shopping experience for its customers.

The retail giant is making significant strides in the grocery space and working hard to grow its reach beyond Whole Foods, which Amazon acquired in 2017.

Amazon plans to open another type of grocery store in Los Angeles sometime this year, but the company said it won't use the cashier-less technology at that location and has kept other details under wraps.

At the crowded Amazon Go store in South Lake Union, several customers said they were more than ready to try a larger version of Go - and had little sympathy for conventional grocery stores that couldn't keep up. "They're not giving up", he said of Amazon.

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