Ubisoft is making changes to ensure its games feel more distinct

Ubisoft is making changes to ensure its games feel more distinct

KitGuru Says: Ubisoft appeared to be going in this direction back when Assassin's Creed Origins came out, but other franchises since then have started borrowing elements from the new and improved Assassin's Creed formula, thus starting the problem over again. But it is clear the French mega-publisher has followed a template for its big-budget open world games, established by the early success of Assassin's Creed on the last generation of consoles.

In a formal statement, a Ubisoft spokesperson told VGC: "We are reinforcing our editorial team to be more agile and better accompany our development teams around the world as they create the best gaming experiences for players".

However, following the disappointing sales performance of 2019 titles The Division 2 and Ghost Recon Breakpoint - which resulted in the delay of several games to ensure quality - Ubisoft announced it would implement "significant changes" to its production processes across the company.

According to a source speaking with VGC, the reason many of Ubisoft's games "felt the same" was due to the ideas of only "one or two people" getting put into the games. The game's failure seems to have galvanised the efforts of creative minds in Ubisoft and opened the eyes of executives since the company is now actively seeking to make their games feel different instead of one game repackaged under different titles.


Video Games Chronicle states that Ubisoft chief creative officer Serge Hascoet will still hold the position as the one in charge of Ubisoft's editorial group, but that he will be assigned more subordinates to strengthen his duty. Before, one or two people at the top of editorial would make all the decisions, which is why you'd see similar features across Ubisoft's triple-A lineup.

Editorial vice presidents will be given more autonomy over the franchises they lead, VGC reported, and can make their own decisions on design.

Secondly, Guillemot acknowledged that the company needed to allow more development time for games introducing unique gameplay innovations, in order to guarantee an optimal experience.

Ghost Recon Breakpoint dropped with a bang in October, both commercially and critically.

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