Super Nintendo World theme park is a 'life-size, living video game'

Super Nintendo World theme park opens this summer, gets music video trailer

We've been hearing various bits and pieces about upcoming theme park Super Nintendo World for some time - but something I really wasn't expecting was a Galantis and Charli XCX crossover music video, which is exactly what we got earlier this morning.

Theme parks take a long time to make.

"Super Nintendo World will provide an experience you can not have anywhere else", USJ Chief Executive Officer J.L. Bonnier said Tuesday at a briefing in Osaka. Now, that work is nearly complete, as Super Nintendo World is set to open later this summer, in Japan.


At a press conference in Japan on Tuesday, Universal confirmed an earlier report that the park will have visitors using wearable wristbands in conjunction with a mobile phone app, which it said will turn the land into "a life-size, living video game". The Super Mario Kart and Yoshi's Adventures rides will reportedly be open for the initial launch. The main takeaway is that the Power Up Band, which connects to a smartphone app, will "make you feel like part of the game world".

Little is known about the attraction, which is expected to amount to a mini theme park developed with "Super Mario" creator Shigeru Miyamoto.

Super Nintendo World will open at the Universal Studios Japan location, which is in Osaka, around the Tokyo 2020 Olympics. Rather than catch characters, though, guests will be able to collect digital coins, according to information Kurumi Mori from Bloomberg posted to Twitter. The video shows people of all ages dancing having fun in a CGI representation of the park's Mario-themed world. The video teases the park in a clip where you see Charli and Toad hanging out on top of Peach's castle.

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