Disney+ Was the Top Downloaded App in the United States for Q4

Disney+ was the most downloaded mobile app in the US in Q4 2019

Total app downloads rose more than 12% in the fourth quarter and almost 5% for the full year compared with 2018.

Its estimated 31 million combined download total across the iOS App Store and Google Play in the USA was more than double the tally of silver medalist TikTok.

Two months after Disney's long-anticipated entrance into the streaming video on demand, its mobile app service has been downloaded almost 41 million times across the App Store and has generated an estimated $97.2 million in user spending. The launch is referred to by the report as "unprecedented" and was more than double the total for the next closest app, TikTok. Even Netflix, which leads all streamers with just shy of 60 million USA subscribers and 158 million worldwide, grabbed only 11% share in the quarter, less than one-third the share of Disney+.

We're talking about WhatsApp, which managed to offset a fourth place showing on Apple's App Store with a convincing Google Play victory that was enough to give the instant messaging service the overall global win. The worldwide data was taken from the App Store, looking at iPhones and iPads for October 1 though December 31.


Unsurprisingly, the app failed to break into the top 20 in Europe, with Disney+ only being available in the Netherlands - a country with a population of only 17.18 million people.

During the fourth quarter, they estimate the Disney+ app grossed more than $50 million, outpacing established subscription services like HBO Now and Showtime. In December, Disney+ brought in more revenue than HBO NOW's best ever month, which includes the months when HBO NOW saw a spike from the final season of Game of Thrones.

The app grabbed 34% of US SVOD downloads in Q4 2019, with Netflix and Youtube at 11% each, while Amazon Prime Video was only at 7%.

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