H&M trials renting clothes option in a bid to tackle environmental concerns

An H&M store in Stockholm Sweden

H&M is expanding their fashion efforts by giving their customer's the opportunity to rent and return merchandise.

H&M's clothing rental service, which is by far only active at its store in the Swedish capital - Stockholm, now includes just 50 garments, which will be offered to the brand's loyalty program members.

As of yesterday, consumers could rent garments for 350 kronor (US$36.65) a week in a refurbished flagship store on Sergels Torg in central Stockholm. After this three month testing period, H&M will assess all aspects of the program and decide if the model can be welcomed globally. Besides its rental service, the clothing giant will also have a trial run of a clothing fix service.

H&M joins other popular retailers in the rental game including Nuuly, which is offered by the parent company of Urban Outfitters, Anthropologie, Free People and Banana Republic, which launched a service called Style Passport.

The clothing industry has come under increasing scrutiny as it is responsible for as much as 10 percent of global greenhouse gas emissions, and it consumes more energy than aviation and shipping combined, according to United Nations data.


The move followed a similar decision by the maker of Vans and Timberland shoes.

1000's of fires tearing by the Amazon spawned a global disaster for Brazil, with protests, traders and world leaders voicing concern that the federal government of Jair Bolsonaro is doing too little to guard the world's largest tropical rainforest.

H&M said its temporary ban on leather from Brazil will remain in place 'until there are credible assurances. that the leather does not contribute to environmental harm in the Amazon'.

'Because of the extreme fires within the Brazilian a part of the Amazon rainforest, and the connections to cattle manufacturing, now we have determined to position a brief ban on leather-based from Brazil, ' H&M mentioned in an emailed assertion.

Related:

Comments

Latest news

American Citizen Arrested for Educating North Korea on Blockchain and Crypto
Wills Bentley de Vogeleare, a friend of Griffith's, said that he believed the feds were overreacting. Attorney's office released an announcement about arresting Virgil Griffith .

Angela Merkel ally's loss casts doubt on German coalition
CDU general secretary Paul Ziemiak also stressed that "nothing has changed" in terms of the coalition deal between both sides. The Social Democrats have been without an elected leader since Andrea Nahles quit in frustration almost six months ago.

Liverpool's Alisson Sent Off For Handling Outside The Box Against Brighton
However, a red card for goalkeeper Alisson - who will miss the clash with Everton - and a goal from Lewis Dunk set up a tense finale.

Tottenham boss Mourinho hails 2-goal Alli; explains positional change
This return improves on the encouraging four goals and four assists from his 42 games for the Loftus Road outfit last season. Shortly afterwards, Davinson Sanchez had a goal scrubbed off with VAR deciding he had handled in the build-up.

Saudi Aramco IPO: $44.3 Bln in Bids So Far
The IPO is the centerpiece of Crown Prince Mohammed bin Salman's plans to diversify the Saudi economy away from its reliance on oil.

Other news