The cups got a cuter & simple makeover, donning a Santa coat red base, wrapped in a green and white "MerryCoffee" text theme, featuring the small green Starbucks lady logo.
Candy Cane Stripes: The colors of the holiday all come together with this design as the Starbucks wordmark falls like snow against stripes of candy cane red and white.
What's in the cup is most important, but what's on the cup might be a traffic driver as well.
You'll recall the controversy of four Yules past, when Starbucks went minimalist with an all-red holiday cup, a blank canvas that encouraged customers "to tell their Christmas stories in their own way".
Merry Dance: "A energetic pairing of purple and inexperienced letters jazz up a snowy white cup with a joyful holiday desire".
When Starbucks released its holiday cup previous year, the company saw footfall traffic to its locations almost double in just a few days, according to location intelligence and consumer insights company Cuebiq. But up close, its tiny type offers a happy holiday sentiment.
Expect to hear similar outrage over the phrase Merry Coffee, which also appears on another all-red cup available this year.
The festive cups along with a bevy of seasonal food and beverage items return to the coffee chain's gazillion stores starting Thursday.
The Seattle-based coffee chain announced Wednesday that on November 7 its stores in the US and Canada will bring back five seasonal flavors: Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulée Latte, Chestnut Praline Latte and Eggnog Latte.
Starbucks may also be launching their festive meals menu. In case you order a vacation drink tomorrow, November 7, you'll obtain a free limited-edition reusable crimson cup with a Merry Dance design. It's also selling a number of seasonal foods, including a turkey and stuffing panini, sugar plum danish and gingerbread loaf, among others.
The menu will embody traditional favorites such because the Peppermint Mocha and the Toasted White Chocolate Mocha.
Customers who hold onto these cups and use them through the holiday season will get 50 cents off their Starbucks holiday beverages.
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