Royal quartet to voice new TV mental health campaign in broadcasting first

The Dukes and Duchesses of Cambridge and Sussex are launching a new mental health campaign

PHE (Monday 7 October) launched Every Mind Matters following a survey outlining that more than eight in ten people (83%) have experienced poor mental health.

While these can be a natural response to life's challenges, they can become more serious if people don't take action and many wait too long, PHE advised. "Every Mind Matters will show you simple ways to look after your mental health". The new measure, which has been endorsed by the Royal College of General Practitioners (RGCP), will equip people with the tools to help themselves with a personalised self-care plan as a way to feel in control and deal with these problems at the root.

Health Secretary Matt Hancock said the project harnesses the "power of modern technology to do good when we know it also can help contribute to some of these problems".

A mental health website struggled to cope with demand after a promotional video voiced by the dukes and duchesses of Cambridge and Sussex aired on TV.

He added: "It draws together the importance of treating our mental health on an equal basis to our physical health, and treating it both as an asset that each individual needs to invest in, supported by the NHS and by the government, as opposed to just something that just needs to be fixed when it goes wrong".

The Every Mind Matters initiative marks the first time the four royals have collaborated publicly since June, when Harry and Meghan announced they were leaving the Royal Foundation, the charitable organization they shared with Prince William and Kate, to establish their own charitable foundation. Every Mind Matters aims to help people to better handle life's ups and downs.


Prince Harry continues: "We feel stressed, low, anxious or have trouble sleeping".

William and Harry have spoken very candidly since then about the loss of their mother, Princess Diana, in 1997 and how it has affected their mental health in the years since. This campaign is being implemented across the country by local authorities and local health services.

We hope that this campaign will help increase public awareness of how we can all stay as mentally well as possible.

That's why Mind has been helping develop Every Mind Matters, to empower people with the tools they need to deal with everyday causes of stress, anxiety, low mood and trouble sleeping.

The campaign champions breathing control, physical activity, working on positive relationships and other small-scale steps that can be taken to help yourself move past a dark period.

Of those who took action, 34% of people in the West Midlands (33% in Birmingham) only did so when it had an impact on their daily life.

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