Royal quartet to voice new TV mental health campaign in broadcasting first

The Dukes and Duchesses of Cambridge and Sussex are launching a new mental health campaign

PHE (Monday 7 October) launched Every Mind Matters following a survey outlining that more than eight in ten people (83%) have experienced poor mental health.

While these can be a natural response to life's challenges, they can become more serious if people don't take action and many wait too long, PHE advised. "Every Mind Matters will show you simple ways to look after your mental health". The new measure, which has been endorsed by the Royal College of General Practitioners (RGCP), will equip people with the tools to help themselves with a personalised self-care plan as a way to feel in control and deal with these problems at the root.

Health Secretary Matt Hancock said the project harnesses the "power of modern technology to do good when we know it also can help contribute to some of these problems".

A mental health website struggled to cope with demand after a promotional video voiced by the dukes and duchesses of Cambridge and Sussex aired on TV.

He added: "It draws together the importance of treating our mental health on an equal basis to our physical health, and treating it both as an asset that each individual needs to invest in, supported by the NHS and by the government, as opposed to just something that just needs to be fixed when it goes wrong".

The Every Mind Matters initiative marks the first time the four royals have collaborated publicly since June, when Harry and Meghan announced they were leaving the Royal Foundation, the charitable organization they shared with Prince William and Kate, to establish their own charitable foundation. Every Mind Matters aims to help people to better handle life's ups and downs.

Prince Harry continues: "We feel stressed, low, anxious or have trouble sleeping".

William and Harry have spoken very candidly since then about the loss of their mother, Princess Diana, in 1997 and how it has affected their mental health in the years since. This campaign is being implemented across the country by local authorities and local health services.

We hope that this campaign will help increase public awareness of how we can all stay as mentally well as possible.

That's why Mind has been helping develop Every Mind Matters, to empower people with the tools they need to deal with everyday causes of stress, anxiety, low mood and trouble sleeping.

The campaign champions breathing control, physical activity, working on positive relationships and other small-scale steps that can be taken to help yourself move past a dark period.

Of those who took action, 34% of people in the West Midlands (33% in Birmingham) only did so when it had an impact on their daily life.



Latest news

California utility will shut off power to 800,000 people to prevent wildfires
The shutoff is expected to impact electric service for almost 800,000 customers statewide, PG&E said in a statement. It would take several days to fully restore power in the event of any PSPS shutdown, a spokesperson said .

Alaska senators condemn Trump administration's US troop withdrawal from Syria
Kurdish forces have some air defenses, such as shoulder-launched surface-to-air missiles, but would be outgunned by the Turks. More than 1,000 USA troops are now deployed in northeastern Syria but will not longer be present during the invasions.

Kanye West: Republicans 'freed the slaves'
"That's a form of slavery", he added, "mental slavery". "We got our own right to our opinions, right?" he continued. It's like slavery, Holocaust. 'So, prison is something that unites us as one race.

Curb visas: USA restricts visas to China officials over Uighur 'repression'
Megvii said October 8 there are "no grounds" for including the company in the blacklist. Hikvision and Xiamen Meiya were every down a somewhat gentle 1.6% in Tuesday trade.

Eight hurt as stolen truck crashes into cars in Germany
At this stage it has not been officially confirmed as a terror attack, but police are now focused on this line of enquiry. Germany has been on high alert in recent years after several truck attacks across Europe by Islamic extremists.

Other news