Apple Services Bundle in Talks for Music and TV

Apple is reportedly considering bundling Apple TV+ and Apple Music

Sources familiar with the matter tell the Financial Times that some labels are open to the idea but that at least one big name has expressed concern.

Sources familiar with the discussions told the Financial Times that talks are still at an early stage and the two sides have not yet even discussed a pricing formula yet, but some music executives are already fearing their profit margins will be hit if Apple's new bundle undercuts the $10 monthly price tag that has now become standard for nearly all music streaming services, including Apple Music and Spotify.

Apple is reportedly considering introducing a new service bundle that would offer subscribers access to Apple Music and Apple TV+ for one flat monthly fee, according to a report from the Financial Times.

"With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favourite show or movie on our service", said Zack Van Amburg, Apple's head of Worldwide Video, speaking in September.

At present, Apple Music costs $9.99 per month in the U.S. ($4.99 for students and $14.99 for a Family Sharing subscription, offering access to up to six users of the same family), whilst Apple TV+ is expected to be priced at $4.99 per month with a year's free subscription for those who purchase an iPhone, iPad, Apple TV, iPod Touch or Mac after September 10.


At the moment the cost of Apple Music, Apple News+, Apple Arcade and Apple TV+ costs close to $30 a month. At this point, neither side has come forward with a pricing formula. However, it seems the music companies have displayed some initial resistance to this idea, perhaps thinking that adding more content to a bundle along with Apple Music for one monthly price might dilute the music-related revenue those companies are already receiving.

When it comes to music, however, Apple is at the mercy of the record labels and whatever licensing agreements it can work out.

Are you excited for an Apple bundle?

A logo for Apple Music is pictured.

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