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“The Elephant Queen” Apple TV+ title screen

Users can interact with their favourite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13. The iPhone 11 will start at £729, the iPhone 11 Pro at £1,049, and the iPhone 11 Pro Max at £1,149. The device is water resistant (IP68) to a depth of 2 metres for up to 30 minutes.

As an incentive, consumers will receive a year of Apple TV+ included when they purchase Apple products, such as an iPhone or iPad, Cook said.

It also comes with spatial audio, which provides an immersive surround sound experience and Dolby Atmos. QuickTake is a new feature that lets you tap and hold the shutter button from the Photos section of the camera to take a short video without swiping over to the Video section.

But it's also clear that both phones have pivoted to becoming camera powerhouses, with a similar spread of main, telephoto and now ultra-wide lenses. The iPhone 11 comes with a 6.1-inch Liquid Retina Display while the iPhone 11 Pro offers a 5.8-inch Super Retina XDR display.

The iPhone 11 will be priced starting at USD699 when it hits the market on September 20. That 18-watt charger also happens to be a USB-C charger, which means that the iPhone 11 Pro also ships with a USB-C to Lightning cable for that. A short black-and-white film, shot by the director Diego Contreras and the cinematographer Guillermo Garza, on the iPhone 11 Pro and played before the crowd at Tuesday's event, highlighted "the computational photography mad science" of the new three-lens system with 4x optical zoom. The handset also swapped out its exhausted 5W charger for an 18W plug in the box, which Apple claims will juice up the new phone by 50% in 30 minutes.

These two smartphones also run on A13 Bionic chip.

"In a lot of ways, the Apple event didn't have many surprises", said eMarketer principal analyst Yoram Wurmser, adding that the new iPhones come with only "incremental advances" over previous models. The iPhone 11 features a dual rear camera setup while the iPhone 11 Pro and the iPhone 11 Pro Max feature a triple rear camera setup. The iPhone's venerable camera interface doesn't facilitate quick switching between taking photos and video while on the go: It's easy to accidentally take a video when you meant to take a photo, and vice versa. On the front there is a 12MP selfie camera.

Apple claims that the iPhone 11 Pro battery will last up to 4 hours longer than iPhone XS, and iPhone 11 Pro Max battery will last up to 5 hours longer than the iPhone XS Max.

While Samsung is no stranger to fast charging - it packs a 20W plug in the box - it takes the crown with an optional 45W charger (sold separately).

IPhone 11 Pro and iPhone 11 Pro Max come in four colours including a lovely new midnight green, and will be available in India beginning Friday, September 27.

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