New Roku Express and Roku Ultra players to load videos 20% faster

Roku Launches New Streaming Devices, Doubles Down on Content Curation

The new devices join Roku's lineup that includes the Express+, Premier, Streaming Stick+, Streaming Stick+ HE and Ultra LT. It includes a quad-core processor, both Ethernet 10/100 and 802.11ac MIMO dual-band wireless, a USB port, and a MicroSD slot. Like its predecessor, the Ultra once again ships with a JBL wireless headphone for private listening via its remote control, and the remote now also features 2 customizable buttons that can be programmed with shortcuts.

Roku Express+ ($39.99): Walmart only, same as above but with a Roku voice remote. The Roku Express and Roku Express+ will be available broadly at the end of September with the rest of the devices on sale starting in October.

Roku Premiere ($39.99): A 4K and HDR streamer with a simple remote.

The new Roku Express is 10 percent smaller than its predecessor and is created to better blend in when connected to a television.

Additionally, new programmable personal shortcut buttons on the Enhanced Roku Voice Remote offer personalization and one-touch control of entertainment. Roku OS 9.2, which will roll out to existing devices in the coming weeks, promises to make content discovery easier through something the company calls zones.

Roku Launches New Streaming Devices, Doubles Down on Content Curation
Roku Launches New Players, New OS

"We're driven by the goal of delivering an exceptional streaming experience to our customers that includes endless entertainment and intuitive ways to find it", said Ely, who adds that the company's newly unveiled streaming player lineup includes products meant to satisfy all kinds of different streaming consumers.

The Roku Express and Roku Ultra are available for pre-order at Roku.com today.

The Roku Ultra features HD, 4K & HDR picture quality and Dolby and DTS Digital Surround pass-through over HDMI.

"Whether you are new to streaming or demand more advanced features such as better Wi-Fi, 4K HDR and voice search, we have the right streaming player for everyone". Once the update to Roku OS 9.2 has been applied, you'll be able to do things like set sleep timers on Roku TV with the voice remote or search for movies by quotes. In an example provided by Roku, Roku Zones would allow you to see all the Oscar Award-winning movies if you search for something like La La Land or Moonlight.

Roku first introduced this type of content curation when it launched its 4K Spotlight channel a few years back, and is now also revamping that collection of 4K movies and shows to be based on the same architecture.

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