Finally gets its price: $4.99 per month

Stephen Lam  Reuters
CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino Calif. Sept. 10 2019

Apple also gave more details on its Apple TV Plus streaming service, announcing its november 1 launch and showing off trailers for upcoming shows, including the Jason Momoa-led "See".

Apple also announced details about its subscription game service, Apple Arcade.

"The pricing of Apple's streaming TV service at $4.99 per month is a "show stopper" and a major shot across the bow at the likes of Netflix and Disney among others", market analysts Strecker Backe and Daniel Ives of Wedbush investment firm said in a joint statement. This includes new titles from Annapurna Interactive and CAPCOM. The good news, however, is that not only does Apple make it look not almost as bad as the mockups, but it also makes it worth it. As in every device since the iPhone X, expect this chip to power the new handset's AR and AI capabilities to new heights.

Apple didn't announce the iPhone 11 Pro's specific battery capacity - but it never does. Especially because beyond their displays and camera modules, the basic iPhone 11 and the Pro devices are remarkably similar. You'll be able to snap pictures and record video with a 120-degree field of view.

The cameras will also be able to capture 4k video at 60fps across both cameras (i.e. including the wide-capture camera).

The iPhone 11 Pro was revealed as Apple's higher-tier hero smartphone this afternoon at Apple's main mobile event. Here are some of the features you may miss out on if you pick up an iPhone 11 or iPhone 11 Pro, and what phones now have them. The iPhone 11 is an update to the iPhone XR, while the 11 Pro and Pro Max are updates to the iPhone XS and XS Max. The new iPhone 11 also has a new price! The device will retail for $329 and start shipping on 30 September.

Cook speaks about the new Apple iPhone 11 during the Apple Special Event in the Steve Jobs Theater Cupertino Calif. Sept. 10 2019
John G. Mabanglo EPA via Shutterstock

Apple debuted the Series 5 watch which features a "new always on-retina display".

Even more impressive is what the new iPhone Pro can do using an app called Filmic Pro.

The whole new slew of iPhones are available for pre-order starting this Friday at 1pm. "No new MacBook Pro announcement - speculators were hoping for a new 16" version - but Cook did announce a 7th generation iPad.

Cook introduced Greg Joswiak, Apple's vice president of worldwide iPod, iPhone, and iOS product marketing, to discuss the newest iPad.

The service will enter an already crowded marketplace of streaming video services including Netflix, Amazon Prime Video and Hulu. Also, an indefinite stream of new gaming titles for $4.99 doesn't sound too bad either.

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters. Many, if not most, Android phones have a MicroSD card slot, which allows you to add additional storage on your phone. Let us know in the comments!



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