AppleTV+ details announced: New streaming service will cost just $4.99

Apple TV next to a TV iPad iPhone and Mac displaying “The Morning Show.”

At launch, most Apple TV+ series will premiere with three episodes, with one new episode to roll out each week, while full seasons of some series will be available all at once.

The iPhone 11 Pro Max also has three cameras, but with a bigger screen.

But that's not it.

Earlier in the week some observers had predicted Apple could get a significant bump in sales this year from its slate of new iPhones, given that numerous company's roughly 900 million existing iPhone users are primed for an upgrade, with phones that are, on average, five years old. There are a ton of new and interesting features across the three phones, most of which revolve around their fancy, big new cameras.

Apple said that the first shows available on Apple TV+ will launch on November 1 and will be in more than 100 countries.

First thing's first. The iPhone 11 costs £729/$699 (64GB), £779/$749 (128GB) and £879/$849 (256GB) with pre-orders starting Friday 13th September, and phones shipping on 20th September.

For years, Apple has been criticized for being stingy on batteries, despite actually outlasting its Android counterparts.

Previous generations had the smartwatch face go dark when arms dropped to save on power. Apple has traditionally raised prices on its latest smartphone models every year as it seeks to remain a luxury technology brand. Contrary to speculation, Apple did not mention any new sleep-tracking functionality, instead revealing a new always-on display created to last up to 18 hours, apps like Noise for monitoring ambient noise levels, and Cycle Tracking for logging menstrual cycle data.

"I think the pricing on the Apple TV service was definitely a positive surprise", said Michael James, managing director of equity trading at Wedbush Securities in Los Angeles.

Apple also invited Watch users to volunteer for three new health studies, though data collected will remain anonymous.

"All of these incredible shows for the price of a single movie rental", Cook said at a press event held on Tuesday at a theater at Apple's headquarters in Cupertino.

The iPhone 11 Pro will come with an upgraded OLED display that Apple - reaching for every growing superlatives - is calling the "super retina XDR". Some industry insiders, however, have questioned Apple's content strategy.

iPhone 11 comes in six new stunning colours including purple, green, yellow, black, white and PRODUCT (RED).

Apple opened by discussing Apple TV+, its original streaming video subscription service, and Apple Arcade, its game subscription service.

Apple's services - a fast-growing segment for the company that includes iTunes and the App Store - will also be in the spotlight.

Anyone who buys a new iPhone, iPad, Apple TV, iPod touch or Mac computer will get a year of Apple TV+ thrown in free of charge.

Kawoosa points out that sales expectations won't change drastically, but yes, with this pricing, Apple could expect some growth in the backdrop of expected reduction in prices of earlier versions like iPhone X series.

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