Jay-Z Partners with National Football League to Oversee Entertainment, Social Justice Activism

Jay-Z and his Roc Nation entertainment group are partnering with the. NFL

In this role, Jay-Z will produce the Super Bowl halftime show and Roc Nation will also be part of the NFL's social justice campaign by contributing to the league's Inspire Change initiative. Most notably during that period was then-San Francisco 49ers quarterback Colin Kaepernick taking a knee during the US national anthem.

On "Apeshit", the biggest hit on Jay-Z and Beyoncé's joint 2018 album Everything Is Love, Jay famously rapped, "I said no to the Super Bowl/ You need me, I don't need you/ Every night we in the endzone/ Tell the National Football League we in stadiums too", seemingly confirming 2017 reports that he turned down an offer to perform at the Super Bowl. "The NFL and Roc Nation share a vision of inspiring meaningful social change across our country".

In a show of support, JAY-Z reportedly declined a performance at the Super Bowl Halftime Show. He has turned down invitations to perform at the Super Bowl, as has Rihanna.

The massive game-changing move even sparked a mighty co-sign from Atlanta rap star T.I.

"He was very quick to say that he does not want this to be about him performing, that it was broader than that", Goodell said in an interview with the newspaper.

Maroon 5 ended up headlining the halftime show this year, alongside Travis Scott and Outkast's Big Boi.

The newly created bond does not mean Jay-Z will be on the stage at Super Bowl LIV in February. Jay-Z told the Times, "The NFL has a great big platform, and it has to be all-inclusive".

The NFL's once bullet-proof "Shield" image has been battered in recent seasons, as the league has been dinged by several on- and off-the-field issues, ranging from how it handles player protests and attacks from President Donald Trump to domestic violence and concussions.

"I think we have autonomy", JAY-Z, whose given name is Shawn Carter, told the Post of working with the league. They are not revealing the financial terms of the agreement.

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