Global smartwatch shipments up 44% to 12 million units in Q2

Global smartwatch shipments

Apple's product was number 1, followed by Samsung with 2.2 million watches sold, then Fitbit at 3rd place with 1.2 million watches.

The popularity of the Apple Watch can be gauged by numbers as in the same quarter past year Apple had shipped about 3.8 million units. "Smartwatch growth continues to soar, as consumers increasingly accessorize their smartphones with fitness-led wearables".

In brief: According to an analytics firm, out of 12.3 million smartwatches shipped in the second quarter of 2019, nearly half (46 percent) were Apple Watches, further cementing Apple as the number one smartwatch maker, followed by Samsung and Fitbit coming in at second and third positions respectively.

The Apple Watch was again the top smart watch in the second quarter of 2019. Apple Watch avoids fierce competition from the likes of Fitbit.


Unlike the contracting smartphone market, the smartwatch market is still experiencing fast growth, although the absolute volume is still small.

Samsung shipped two million smartwatches worldwide in second-quarter 2019, more than doubling from 0.9 million a year ago. Samsung's global smartwatch market share has jumped from 11 percent to 16 percent during the past year, according to Strategy Analytics. Samsung is now the world's second-largest smartwatch manufacturer. "Its latest models, such as Galaxy Watch Active 2, will enable Samsung to consolidate its position for the rest of the year". In Q2 2018, the company shipped 3.8 million units.

Apple shipped 6 million watches in the second quarter compared to 4 million in the same quarter previous year. In the high-end market, Fitbit has been struggling to compete with Apple. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China.

Strategy Analytics is a global, independent research and consulting firm.

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