In a post, the drinks brand declared they were cutting ties with the American outfit, rather distastefully claiming they have entered Formula 1 to challenge Red Bull and ended up behind Williams in Austria. But that's really where the intrigue begins, as the company's tweet was loaded with some massive backhanded comments on the sport, citing "politics and PC attitude" as "inhibiting" business.
Rich Energy cited poor performance by Haas, which now sit in ninth place out of 10 teams in the constructor standings with just four top 10 finishes through the 21-race season's first nine races, as well as Formula 1 in general "inhibiting" their business.
Rich Energy logos and name hasn't been removed from the Haas motorhomes at Silverstone circuit. We are in the process of legally removing the individual from all executive responsibilities.
The cars were painted black and gold with Rich Energy branding and the move was backed by a vigorous social media campaign.
So Rich Energy meant what they tweeted, but the two sides haven't officially cut ties in that Steiner stated that the company is "currently" Haas' title sponsor, hence the idea surrounding the attempt to "salvage" this relationship before it is officially a thing of the past. Ferrari-powered Haas are ninth out of the 10 teams, albeit only six points behind sixth-placed Alfa Romeo.
"I don't want to put anybody in a hard situation, but I can not say anything (more) about it", he told reporters. "We can do without it but it's not like I'm staying up at night thinking about it". Here is what team principal Guenther Steiner had to say about the matter. We get on with our job and it's more important to get the job back to where we want to be.
The statement read: "The shareholders who own the majority of Rich Energy would like to clarify certain statements that have been circulated in the media from an unauthorised source".
"We wish to confirm our commitment to the Haas F1 Team, Formula 1 and to thank the Haas F1 Team for their support and patience whilst this matter is dealt with internally".
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