Instagram's anti-bullying AI asks users

Instagram will now give you a comment warning if you post something offensive

Instagram already has a good record of introducing such features to keep users safe from online harassers, and it's taking further actions to vent users from getting bullied on Instagram.

Kevin Systrom, Instagram's former chief executive, told The Wall Street Journal in September 2018 that he became concerned with bullying when he was thinking of having children of his own.

Instagram is now rolling out a new feature that uses artificial intelligence to flag inappropriate comments, while the social media platform is also trialing an added ability for users to "shadow ban" certain accounts from leaving public comments on some of their posts. Even though it doesn't actually prevent people from posting offensive messages on Instagram, at least it gives them the chance to have second thoughts on what they're about to post. So when someone bullies you or posts offensive comments, you can restrict them and their comments will only show up to you and the person who posted the comment.

Facebook adopted a suite of antibullying features on its platform in October, allowing users to delete and hide comments on posts en masse. Comments or posts would then only be visible to the person posting unwanted comments.

According to a survey published by the Pew Research Center a year ago, 72 per cent of United States teenagers said they used Instagram. "Restricted people won't be able to see when you're active on Instagram or when you've read their direct messages".


Mosseri said it tested the new AI feature and it prompted some users to change offensive comments before they're posted.

English-speaking Instagram users will have the new tool first, but the company plans to make it available to users globally in the future, reported the BBC.

"We've heard from young people in our community that they're reluctant to block, unfollow, or report their bully because it could escalate the situation, especially if they interact with their bully in real life", Mr Mosseri commented.

Instagram has announced two new tools with which it aims to combat online bullying - one to prevent bullying, and the other that empowers the targets of bullying.

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