In a public post, the Siberian Generating Company acknowledged the turquoise body of water next to the Novosibirsk CHP-5 coal plant has become a "star of social networks", but said it was not a lake for swimming. The company was quoted as saying, "You cannot swim in the ash dump".
After realising their ash dump had become the "star of social networks", they chose to answer some of the commonly asked questions.
Crystal-clear turquoise water against the backdrop of a clear blue sky along the beach may very well be the makings of a ideal Instagram post.
But despite warnings that the artificial pond contains unsafe calcium salts and other metal oxides, it has remained a popular site for selfies, wedding parties and scantily clad photoshoots.
The rep added the bottom of the pond is also very muddy, which could cause swimmers to become trapped.
Still, people are flocking to the site to get that ideal IG photo. Most Instagram posts published to this account show people near the water rather than in it, although some people have been seen in the water on paddle boards or pool floats.
INSTAGRAMMERS have been flocking to take snaps by a attractive turquoise lake - despite officials warning it is toxic.
This has not stopped people from flocking to the site to take photographs. Here's one guy's report, courtesy of an Instagram caption: "The next morning, my legs were slightly red and itchy day two, then it went [away]".
From women posing in bikinis to newlyweds dancing on the lake's dirt banks and even visitors riding inflatable unicorns, the backdrop for the photos is literally to die for.
The power plant in question, the Siberian Generating Company, claims that while the pond is 'not technically poisonous, ' visitors should not go swimming in the body of water. "Skin contact with such water may cause an allergic reaction!" It is the largest of its kind in Siberia, according to the Guardian.
The ash is the product of a thermal power station that was built in the 1970s and supplies energy to Novosibirsk, a city of about 1.5 million people, the Guardian reported.
"This didn't stop some Russians to organise whole picnics by the lake".
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