HBO Max is WarnerMedia's Netflix-competitor

Netflix

Max will be under Warner Media, meaning that the new streaming competitor will be reclaiming licenses of many titles that had been available on various VOD services.

Existing video streaming services like Showmax from MultiChoice's Connected Video division, Netflix South Africa, Amazon Prime Video, Viu and others are battling it out with each other for the small but growing market share of South African and African subscribers, alongside traditional pay-TV operators like MultiChoice's DStv and StarSat from China's StarTimes. One of the biggest things to come out of this is that Friends will be leaving Netflix, with exclusive streaming rights to all 236 episodes of the show heading to HBO Max next year.

The most-viewed Netflix show was workplace comedy "The Office", which will switch from Netflix to a planned digital offering from Comcast Corp's NBCUniversal in 2021.

HBO Max is scheduled to launch in spring 2020 and anticipated to premier with 10,000 hours of premium content. "Thanks for the memories, gang".

WarnerMedia Entertainment chairman Robert Greenblatt said HBO Max would feature original programming, 'exciting acquisitions, and the very best of the Warner Bros. libraries, starting with the phenomenon that is Friends'. It will also cover most of the HBO's current running programs on the platforms.

In addition to "Friends", HBO Max will be the exclusive streaming home of "The Fresh Prince of Bel Air", "Pretty Little Liars", and the upcoming CW series "Batwoman" and "Katy Keene". And now it is expected to get a launch on 2020 spring. Kendrick will star in a romantic comedy anthology series called "Love Life".

Of course, there is also the original content. "Friends" was originally set to leave Netflix at the beginning of 2019, but an Internet uproar encouraged Netflix to cut a $100 million deal to keep the Ross, Rachel, Monica, Chandler, Phoebe and Joey on the service for another year.

The launch also sees exclusive movie production deals with Greg Berlanti and Reese Witherspoon.

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