Google is Working on Yet Another Social Network

Google’s taking another crack at building a social network

Google may have shut down Google+ back in April, but its new app Shoelace shows it hasn't given up on social networking. The company gave the idea another try in 2011 by launching Google+.

Shoelace, which uses the tagline "Supercharge your social life", isn't focused on posting photos, videos and updates; instead, it's created to connect people with shared interests through in-person activities, making it ideal for those who've just moved to new cities. Shoelace is basically a social networking platform that will help people get together offline.

It's been five months since the shutdown of Google Plus, and Google have already begun public testing of Shoelace- their new social interaction platform.

The new endeavor is called Shoelace and comes from Google's in-house incubator, Area 120. It is now available only to 'select communities' in New York City, and users must have an active Google account to sign in. It's only available in NY right now, but the ultimate goal is to expand to cities across the United States, though that could take some time.

Further, regardless of your friends are using Shoelace or not, you will be able to share your interests with them as well. "After installing the app, we ask each user to join a community - which often require verification - to ensure you only attend Loops with people you might want to know", the team said in that same FAQ. "This will help us determine what works and what doesn't as we work to make the app available to more people".

Along with the geographical restrictions, Shoelace is also invite-only right now, and the app has partnered with select communities.

As Android Police points out, Shoelace is rather similar to a previous Google attempt at an event organizer called Schemer. Google is even taking requests for suggestions on places it should bring Shoelace to next.



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