Volkswagen is halting production of the last version of its Beetle model this week at its plant in Puebla, Mexico.
At this stage it's not looking likely that Volkswagen will ever produce another vehicle called the Beetle, although there were rumours circulating a few years back, of a possible electric successor. "From its first import in 1949 to today's retro-inspired design, it has showcased our company's ability to fit round pegs into square holes of the automotive industry".
"The loss of the Beetle after three generations and nearly seven decades should provoke a wide variety of emotions", said Steffen Reiche, the CEO of Volkswagen Mexico. But don't expect to see this particular Beetle hitting the streets however as Volkswagen plans to keep it for themselves.
The Beetle was originally commissioned by Adolf Hilter in the early 1930s as a basic auto that all Germans could afford, with Porsche being tasked with development, and the first cars went on sale in 1938. When it was first launched as a project of Germany's Third Reich, it became a symbol of post-war Germany and the rise of the middle class.
With the onset of stricter emission regulatons in the 70's however, Volkswagen had difficulty making and selling it to Europe as well as in North America.
The Beetle had evolved significantly throughout its years of production.
Since then, with the introduction of the second and third generations, the Beetle was the one vehicle in the VW line up that retained a genuine sense of individuality and identity.
The limited, 65-unit run of the "BeetleFinal Edition" will be sold in Mexico on the internet for a base price of $21,000 per vehicle, and can be reserved with a $1,000 payment.
Sold in both coupe and convertible variants, the second- and third-generation of Beetles have collectively been produced in 23 different exterior colors, 32 interior trims, 13 varying engine configurations and 19 special editions, including the Dune, Denim, Coast and #PinkBeetle.
Volkswagon will use the freed-up factory space to build a new SUV, the company said.
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That in turn has helped the dollar index against a basket of currencies rebound to 97.500 from a June low of 95.843. Elsewhere, West Texas intermediate crude gained following a report that Russian output declined.