Amazon.com Inc's Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other US retail companies, rivaling the Thanksgiving holiday's Black Friday as a driver of sales.
"It's something that shows you the power of Amazon that nearly every other retailer is trying to capitalize on the traffic we're seeing online today with promotions by just about everybody", said Morningstar analyst R.J. Hottovy.
Customers have to join Amazon Prime to get discounts during the 48-hour event.
"The rest of the industry is taking advantage of the free marketing that Jeff Bezos is providing, and they should really send him a thank you card saying, 'Hey, thanks for the awareness marketing - we'll take care of the conversion and close the deal now on our websites'".
Whole Foods Market shoppers, listen up! During this period, Prime subscribers have access to tens of thousands of exclusive deals across every category in the mammoth retailer's stock.
Amazon Prime Day is upon us. Only one item is allowed for purchase per customer.
Will There Be Pre-Sale Items?
. However, this year's Prime Day is seeing responses from other companies, bringing with it more sales from competing retailers than ever before, with events from Target, Walmart, Dell, and more that line up directly with Amazon's shopping bonanza. Prices listed are subject to change by the retailer.
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