Amazon Music Growth Outpaces Spotify, Apple Music

Amazon Music

Amazon Music Unlimited is only $7.99 per month for Prime subscribers.

In brief: Spotify and Apple Music are the two largest streaming outfits in the U.S. but a dark horse competitor - Amazon - is coming on strong. Amazon Music retails at $10 a month - the same as Apple and Spotify services - but the cost drops to $8 a month for Amazon Prime members and to just $4 a month for people who listen only on an Echo speaker linked to an Alexa device.

The number of people subscribing to the e-commerce group's Music Unlimited service has grown by about 70 per cent in the past year, according to individuals well-briefed on its performance. Throw in Tencent Music (28.4 million paying users for its online-music services at the end of March) and the total grows to more than 221 million from the top four players - with Tencent and Spotify yet to update their figures for the second quarter of 2019.

Spotify have been building up to launch their music streaming service in Russian Federation for years.

Amazon's music-streaming service is reportedly gaining subscribers at a faster rate than the competition, which includes the likes of Apple Music, Google Play Music and Spotify. Integration with Amazon's Alexa speakers has also been a big boon for the service.

Perhaps the figure to focus on is that the three largest players in the music-subscription space now have at least 192 million subscribers. "We're not battling for the same customers as everyone else", said Steve Boom, head of Amazon Music.

As it turns out, with the way this works, Amazon isn't targeting the users that actually use Apple Music or Spotify, it is instead targeting older users. "For the industry to reach its full potential, we can't just look at 15- to 22-year-olds".

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