WWE has named Paul Heyman and Eric Bischoff as Executive Directors, Sports Illustrated has learned.
There are now no plans for them to be introduced as part of a television storyline.
Heyman, whose 30-year experience in pro wrestling covers almost every job description, is now the on-screen advocate for Brock Lesnar and a former SmackDown lead writer and WWE commentator.
PWInsider also noted that a source described the situation as being similar to Triple H running the NXT brand, as the two will be in charge of all aspects pertaining to their respective shows, while Vince McMahon continues to run the company and will obviously have final say in any situation.
WWE said in a statement on their website that their responsibilities will be to 'oversee the creative development of WWE's flagship programming and ensure integration across all platforms and lines of business'. A press release stated that this position will allow WWE to progress as a "global brand" while giving each of the company's flagship shows a "distinct creative process".
Heyman, 53, served as the president of Extreme Championship Wrestling (ECW) from 1993 until its demise in 2001.
Both men have an extensive and rich history when it comes to booking wrestling, which is exactly what WWE needs right now when you take a look at their recent TV ratings and live show attendances. Most recently, he lent his expertise to Conrad Thompson's 83 Weeks podcast on Westwood One, as well as delivered a TEDx Talk last November on how the news media is copying from the pro wrestling blueprint. That came after Heyman was a direct competitor to WWE primarily when he ran ECW.
What do you think of the new WWE hires?
A former New York Times bestselling author, Bischoff is also serving as a producer for the upcoming Hulk Hogan biopic, where Chris Hemsworth is set to play Hogan.
As for Bischoff, he's worked on and off with WWE in the past, but he's most known for being the president of WCW, helping create iconic storylines-like the NWO-and was a major part of securing WCW's TV deals: Monday Nitro on TNT and WCW Thunder on TBS. Let us know in the comments section below!