Build-A-Bear’s ‘Pay Your Age’ day is back - with changes

Build-A-Bear to return a limited ticket Pay-Your-Age event

Last year, the "Pay Your Age" event saw parents flock to stores across the country, where they were promised they could buy a bear for the same amount of the pounds as the kid's age.

If you want to enter for a chance to get a ticket and be entered in the grand prize raffle, you'll have to be a Bonus Club member, according to Build-A-Bear.

For anyone who would like to take part in paying for a brand new Build-A-Bear based on their child's age, he or she will need to enter the Count Your Candles Sweepstakes to be one of the lucky ticket holders to attend the event.

Build-A-Bear plans to award tickets to 200,000 customers across the globe.

Lastly, once you do all that, you'll be able to enter for a chance to receive a Pay Your Age ticket or even win a birthday party experience valued at $250. Winners can use the offer during a certain redemption period, which will be written on the ticket, they added.

This year, it's all going to change. Build-A-Bear has "implemented a process to make this a ticketed event to ensure the best Guest experience", it said.

The company's 2018 attempt at the promotion was cut short due to overwhelming customer response.

The promotion, which allows people who are registered for the company's Bonus Club to purchase a bear for the price of the child's age, will return in a new format for 2019. "We have closed lines in our stores", the company tweeted in July.

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