Smartphone market in North America drops 18% in first quarter

Smartphone market in North America drops 18% in first quarter

Apple and Samsung remain the biggest two players in the North American smartphone market, despite an overall decline in sales of around 19 percent according to the latest data from Canalys.

Smartphone shipments in North America plummeted to a five-year low of 36.4 million units, down from a record high of 44.4 million units shipped in Q1 2018. That's a bit odd considering how bad the company is performing in the global scene.

Smartphone sales globally took a dive in the first quarter and now a North American tally shows that nearly every major device maker took a big it. Ltd., the second largest phone maker in North America.

Canalys has cautioned that it might become hard for the South Korean giant to maintain this momentum, as competition is bound to intensify after other manufacturers start releasing their devices with new features. Similarly, the attractively priced Galaxy S10e may lose its charm with the arrival of mid-range Google phones and ZTE's new offerings as it tries to reestablish itself in the low-end market.


Apple still is the leader of its domestic market with 14,6 million shipments and 40% of market share. With 4.5 million shipments the iPhone XR is the leader though, accounting for 13% of all sales in Q1 2019.

Samsung continues to be the runner-up thanks to an increase of 3 percent, having shipped 10.7 million smartphones in Q1 2019. The company shipped 14.6 million iPhones, 3.1 million less than the prior year, but that was still enough for it to close the first quarter with a 40% share of total sales. Lenovo's No.4 position is probably entirely based on Motorola shipments, with that brand's recognition still being high in this region.

Lenovo and TCL grabbed the fourth and the fifth spots, and both the companies managed to buck the trend, as their annual growth was 42 percent and 31 percent respectively.

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