Google Is Bringing Ads to Its Mobile App

Google Makes New Push to Bolster Travel Related SearchesMore

Gallery ads, which are set to roll out later this year, will crop up in search results.

There are a lot of travel apps out there but if you don't feel like downloading another app and if you mostly use Google to look for things like flights, hotels, restaurants, etc, then this new tool from the tech giant will be really helpful for you.

Google executives told reporters on Monday the latest features were a response to how users behave, not competition.

"It actually changed with mobiles and what users expect from an online service like Google", he said.

We're also bringing Showcase Shopping ads-a highly visual ad format that incorporates rich lifestyle imagery-to even more surfaces like Google Images, the feed on Discover, and soon YouTube, places where we know people are looking for inspiration and ideas.

The ads coming to search results are meant to make those results more visual, according to the company. The ads will be made more accessible for the audience so that they may find more information about the product easily. Google Shopping, the company's primary e-commerce offering, also received a face lift. "We've found that, on average, ad groups including one or more gallery ad have up to 25 per cent more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page", Raghavan said. That offers only a search box in most countries at present. But it will phase out its Google Express delivery brand in favor of Google Shopping.

Google first launched a more robust shopping page in India a year ago.

Collections: Users will soon be able to save their searches into "Collections" as a way to organize and return to them.

The company announced the these plans at a Marketing event in San Francisco Tuesday, where it also launched shoppable ads for a number of other services, including Discover, the curated newsfeed previously known as Google Now.

Featured Videos: If a search topic seems to be related to video, Google will auto-play "salient segments" of video clips.

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