Uber's Campus Safety Initiative reminds users to check their driver's ID and vehicle license plate against info in the app's ride information. At the end of March, Samantha Josephson, a 21-year-old student at the University of SC, was found dead, just hours after leaving her friends in what she thought was her Uber.
University President Harris Pastides is joining Uber's safety advisory board. The man charged with kidnapping and murder in the case was not affiliated with Uber, but her death has raised awareness of safety concerns when young people use ride-hailing services.
Uber is rolling out a new feature to make sure its riders get in the right ride after a college student was found dead after mistaking a vehicle for her ordered ride.
Uber is unveiling some new safety features to protest riders. "By promoting essential safety tips such as Check Your Ride and the university's What's My Name campaign, I truly believe we can help ensure ridesharing is safe for all students".
In addition to the national awareness campaign, Uber will also be adding push notifications and in-app alerts to remind riders to ensure they're getting in the right vehicle.
As part of the initiative, the university, the Columbia Police Department and Uber will direct riders through the Uber app to a dedicated pickup zone in Five Points where they can meet the driver.
"In addition to these steps, you can also ask the driver to confirm your name". Uber plans on working with other schools across the United States to set up similar services.
Uber had in July 2017 launched a public awareness campaign against scams and how riders can avoid getting into the wrong vehicle, suggesting that they check the app to ensure that the auto matches the one that they booked.
The ride-hailing service will first introduce the feature at the university in Columbia, South Carolina before making it available across the U.S. Both companies are highly sensitive to claims their platforms are unsafe for riders, and are racing to make the changes necessary to assure customers they're taking safety seriously.
"We're also launching an awareness campaign on social media, and we're placing ads in college newspapers and on billboards near entertainment districts across the country to educate students about these steps", the company said in its blog post.
Uber will also expand its #DontStandBy intervention partnership with NO MORE to encourage the nightlife community to look out for each other. I know the loss you feel is enormous. "It has to be second nature before you get into a auto to ask, 'Hey, who are you here to pick up?'"
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