Apple Arcade gaming service could cost company over $500 million

Apple Spending Millions of Dollars To Secure New Games for Apple Arcade

Apple announced its upcoming game subscription service, called Apple Arcade, in late March.

It also reflects the increasing competition in Silicon Valley for exclusive rights to the best content, as the iPhone maker bids against other new games platforms from Google and Tencent, as well as the console makers Nintendo, Sony and Microsoft.

According to another report, all Apple Arcade games will not be offered on the Google Play Store. Apple Arcade is a part of package in which company plan to move toward revenue-generating and services subscription packages, which is coming later this year. The partnerships announced so far all come from developers with established track records in mobile gaming, many of whom have already released hit titles on the App Store. Apparently, Apple is incentivizing developers by actually spending money on some of the games set to release with the service.

Apple Arcade launches this fall, likely bundled with the inevitable iOS 13 update. Their predictions are based off of 29 million users by 2024, paying a subscription price of $12.99 per month. Building a compelling cloud gaming service requires some complicated back-end work, which both Apple and Google, with its Stadia platform, are now working hard to build.

Why is the Company Investing So Much on Apple Arcade? They estimate that Apple could earn revenues of around $370m from Arcade service in 2020, which will increase to $4.5bn by 2024. In addition to that, if the users do not provide explicit consent, Arcade games will not be allowed to share any of their data with the publishers. If all of that holds true, it may be a result of passivity vs. activity - with TV shows, of course, you watch to unwind, while gaming is a much more active, less passive, endeavor. All games on Apple Arcade are handpicked by the company and the option to play and access these will be limited to the company's devices.

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