Amazon to launch ad-supported music service to rival Spotify

Amazon tipped to launch a free, ad-supported music service to take on Spotify

According to, ecommerce giant Amazon is now in talks with major music labels to provide a free, ad-supported music streaming service.

So far, the e-commerce giant offers its Prime Music service as part of its Amazon Prime subscription service at $119 per year.

Spotify's free, ad-supported music streaming subscription tier might have some serious competition on the horizon.

This new service, if it actually appears, would in theory be more convenient than those options - at least for the casual music listener who only wants to hear a couple of the latest hits every now and again.

Amazon's Prime Music is now included as part of its Amazon Prime subscription service for $119 per year. Key to the new service - assuming it actually launches - will be Amazon's hardware products, specifically the Echo smart speaker models. Amazon has said "tens of millions" of paid customers listen to Prime Music and its standalone Amazon Music Unlimited service. But with Amazon's music service not having the mindshare owned by Spotify, or being automatically installed on millions of smartphones like Apple Music, it's facing an uphill battle. The company already has a popular channel through which to market the service for free - its line of Echo speakers - and the intent here seems to be to go head-to-head against Spotify. The report claims this free service may launch next week.

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