All it took was a single tweet of a "sad" father stationed behind the counter of a newly opened but desolate mom-and-pop doughnut shop to bring the community out and get sales rolling.
He shared pictures of the inside of the shop, and it looked pretty great, and his dad did look quite upset.
"Billy's Donuts" enjoyed its grand opening in Missouri City, Texas on Thursday.
The tweet subsequently went viral, with over 320,000 retweets and 730,000 likes as of Tuesday morning, and celebrities including Casey Neistat and actor James Woods amplifying the tweet. Since posting it over the weekend, the tweet has been retweeted over 250,000 times.
Later that day, the store had completely sold out of donuts and kolaches.
On March 11, Billy tweeted a photo of him with his dad, now all smiles.
He wrote: "Just wanted to update yall!" His father's freshly-stocked inventory had completely sold out! "You are all fantastic", By tweeted, along with a photo of his no-longer-sad father. I can't thank everyone enough for coming out and supporting local businesses. The owners had named the store after their son, Billy By, and they were excited to start slinging pastries. "This means so much to my family", he added.
Billy shared the shop's address and Instagram page in the original thread to stir up some publicity, but he could never have anticipated that success that would come from his post.
Billy also said that Twitter bought out the entire shop for customers on Monday.
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